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Not only does social media manage to significantly reduce marketing expenses and the time needed to market products and services, it also increased the effectiveness of marketing and overall customer satisfaction. Nowadays, over 90% of marketing executives utilize social media as part of their marketing strategies, and successful businesses utilize social media business marketing for branding, lead generation, customer retention, research and e-commerce. In the years that followed, customer’s favorable attitude towards social media marketing slowly changed business marketing preference from the more aggressively-proactive outbound marketing to the more reactive inbound marketing. Eventually, businesses picked up on the positive effects of a social media business site presence on e-commerce and started creating their own social media business profiles on the popular networking sites. In 2003 – 2004, the arrival social media sites like Facebook, LinkedIn and My Space initiates the shift of internet users from multiplayer online games into social networking sites. Inbound marketing, where more value is added for the customer and business is earned, starts replacing age-old “buy, beg or bug” outbound marketing strategies. When web 2.0 sites – blogs in particular – increased in popularity, marketers began to recognize the potential of content marketing. As Google, Yahoo and MSN’s search engines evolved, companies turned to SEO strategies to remain at the top of search results. It began with search marketing, prompting brands to create websites to establish an online presence. The dot-com bubble of 1995 – 2002 was a critical event that allowed the internet to become a viable marketing tool. Six Degrees, Livejournal, and Friendster were the earliest form of social medias.
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Today, this marketing tool has allowed start-ups and established companies to gain attention without having to spend millions of dollars on advertisements.īefore there was social media, netizens in the 1970s and 1980s spent most of their time on social networks like dating sites and online forums. But when Facebook started attracting attention from the year 2004, more and more social media business marketing strategies were developed. Before the social media boom, marketers thought social media business marketing was just another fad that would soon likely pass, something in the vein of pyramid and networking scams.